Z616 Comic Books and Their Readers, Spring 2026

Qualitative, quantitative, and digital methods for studying comic readers and fans

View project on GitHub

Week 9 Coding Sheet

Amazing Spider-Man Fan Letters

Code passages that seem meaningful.
A single passage may receive more than one code.

1.Praise

Positive evaluation of the comic, a story, a creator, a character, or Marvel generally.

Examples:

  • “best issue yet”
  • “great hit on our campus”
  • “your group seems to maintain a high standard of creativity”

2.Criticism

Negative evaluation, complaint, disappointment, or frustration.

Examples:

  • dissatisfaction with a story decision
  • criticism of Marvel’s choices
  • frustration with plot direction
  • criticism of an aspect of writing or art

3.Emotional Response

Affective reaction: excitement, anger, shock, sadness, grief, admiration, etc.

Examples:

  • “unable to contain my congratulations and anger”
  • strong reaction to Gwen Stacy’s death
  • excitement about comics’ social role

4.Character Discussion

Comments focused on specific characters, their relationships, or what should happen to them.

Examples:

  • Gwen Stacy
  • Peter Parker
  • Mary Jane
  • proposals about Spider-Man’s future

5.Plot and Story Discussion

Comments about narrative events, specific issues, continuity, themes, or story direction.

Examples:

  • reactions to issue #121
  • discussion of drug stories
  • proposals for future plots

6.Creator and Editorial Awareness

References to writers, artists, editors, Marvel policy, the Comics Code, or the making of comics.

Examples:

  • addressing Gerry Conway or Stan Lee
  • discussing Marvel’s editorial decisions
  • discussing the Comics Code

7.Fan Identity

Ways the writer presents themself as a reader or fan.

Examples:

  • “I’ve read every Spider-Man mag”
  • “I am in college”
  • “us college guys”
  • parent-reader identity

8.Participation and Community

Evidence that comics fandom is social, collective, or participatory.

Examples:

  • campus fandom
  • writing in to influence Marvel
  • readers imagined as a group
  • “Spider-Men of the world, unite!”

9.Request or Suggestion

Direct or indirect attempt to influence future comics.

Examples:

  • asking Marvel to change direction
  • requesting a story topic
  • proposing a new setting or plot
  • urging Marvel to “use” its platform

10.Personal Connection and Social Context

Links between comics and the writer’s life or broader social issues.

Examples:

  • school, family, campus
  • Vietnam
  • race
  • drugs
  • education
  • youth culture

Questions to keep in mind

  • Why am I choosing this code?
  • Could this passage take two codes?
  • Is the writer evaluating, reacting, identifying, or persuading?
  • Does this code need to be revised?